INFINITE – “White Confession (Lately)” 하얀고백 review: 2011, this was their year!

Sorry Cassies, Blackjacks, VIPs, ELFS, Kamilias, Sones (disclaimer: I’m one). You can argue all you want about how impressive a comeback all your favourite artists made this year — but 2011 belonged to INFINITE!

This was their year. The year that kicked off with “Before the Dawn,” continued with “Nothing’s Over” and then, their best single yet, the one that won them their first award – “Be Mine“! After that, INFINITE were on “Paradise” with a few more awards and now, they end their year thanking their fans (in)spirit of Christmas with a new single.

I didn’t think I’d write a post for this song because I expected nothing special, since, you know… it’s just a holiday single. They’re usually cheesy right?

Nope, not this one.

I guess the reason I really liked “White Confession” is because if you listen to the song, it doesn’t reek of ‘that time of the year’. Even if it wasn’t chilly outside I still would have listened to it non-stop. I mean, who listens to Mariah’s cheesy Chritsmas pop hits in the middle of June?! “White Confession” fortunately does not have any jingle bell sounds, and the only hint you get it’s a Christmas single is the “Merry Christmas” at 2:58 and the guitars and humming beginning at 3:33.

I love the song structure too, the build up, the chorus – which isn’t a proper chorus anyway. The rappers – Hoya and Dong Woo – get a lot of rapping time, while the rest of the members still get to shine with their vocals – in fine form as ever!

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Of course, the MV is as Christmas-y as it gets. Shot on the clean streets of Japan (and what looks like a nice suburb of Tokyo), the video is simple yet very effective. I can tell it was shot using a video DSLR camera as supposed to a usual movie camera. The depth of field in some shots, the frame-rate and the close-ups — whoever filmed this video really did a good job of giving the music video and the boys a very natural feel. I enjoy listening to the song more watching the video, it’s definitely one of INFINITE’s best MVs. Proof that a good music video doesn’t have to be an expensive production. The simplicity of this MV works for the song.

“”White Confession” is yet another production by top music duo Sweetune — the guys behind KARA’s “Mister,” “Lupin,” “Jumping” and the bright “Step”. Sweetune’s “Figaro” gave Nine Muses another shot at success (I really liked that song!). They are also responsible for Rainbow’s two best tracks “A” and “Mach” (ugh, I wish Sweetune had worked on Rainbow’s disappointing comeback). And of course, Sweetune are responsible for many of INFINITE’s songs including “Be Mine”. In short, I really like Sweetune’s production style!

Five singles. That’s how many INFINITE put out this year – and all five of them were top-notch! No other K-pop group can claim to have done that (or did). Even though I feel INFINITE will be ignored at this year’s Golden Disk Awards, or for that matter, any of the big year-end award shows (due to rival fanbases, which are simply too big compared to Inspirits) — I’m sure INFINITE will still be content with their achievements this year.

This judge awards INFINITE: 4 out of 5 (Very Good)

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You got to give credit where credit is due. Hats off to the people at Woolim Entertainment who work on INFINITE’s management! They really know how to set this group apart from the clutter of the zillion K-pop boy bands out there. Ever since their debut with “Come Back Again,” Woolim’s song selection for INFINITE’s singles have been good after good after good. Woolim’s not a big company, with hardly any money-making superstars on their roster. Their ‘low budgets’ showed in the MVs for “Come Back Again” and “She’s Back” — INFINITE’s first two singles. But as the money slowly rolled in, they invested in the right talent and managed to package INFINITE to stand out from the rest.

Woolim really pushed INFINITE to work their asses off to be the best in-synch group out there, and it’s paid off big time. INFINITE are in my opinion, simply the best performance group out there! I never tire of watching an INFINITE performance. Even it’s the same song every week on the usual music programs or the random concerts they perform at, the boys really work their muscles to deliver the best. Even SNSD, South Korea’s best girl group have admitted they genuinely love INFINITE. A lot of their peers do too.

2011 will surely be remembered by anybody who follows INFINITE as the year the boys ‘made it’. The members themselves will treasure this year too. The year they finally won their first award. The year they finally moved out of their dilapidated apartment and into a better one (with more toilets! ^_^). The year INFINITE debuted in Japan. And can you believe it’s not even been two complete years since they debuted in June 2010?

Imagine what INFINITE has in store in 2012!

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Enjoy the holidays boys, you deserve the break! (Image:
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