This past Sunday (23rd March), I attended my third IndiBlogger Meet in Bangalore. Only this time, this was the first IndiBlogger meet to be simultaneously held in Mumbai and Delhi as well. What was the special occasion? Kotak Mahindra Bank was using this simulcast meet to launch Jifi, a new social banking service. A first of its kind if you may — but more on Jifi later.
The IndiBlogger meet in Bangalore was held at The Biere Club, on Vittal Mallya Road.
Then we had a surprise guest, who was brought in by Kotak Mahindra Bank to debut Jifi. Who was it? A celebrity? A popular actor? Well, they asked us to guess and the only clue we were given was that he was a “nerd”.
I immediately guessed Chetan Bhagat! Seemed like the only obvious choice to endorse a bank.
And lo and behold…
Chetan Bhagat then began talking about how the times have changed and how banking should too. This was segued into the video introduction of Jifi. (You can view the promos here)
Overall the IndiBlogger meet was well-organized, the food served was great, drinks were on the house and a great time was had — all thanks to the fine folks at Kotak Mahindra Bank who hosted the event! Continue reading “Introducing Jifi at IndiBlogger Meet, hosted by Kotak Mahindra Bank” »