‘It’s more fun in the Philippines’ – I just had to do it too!

Last week, the Philippines Department of Tourism unveiled its latest campaign. While we have ‘Incredible India!,’ Malaysia has ‘Truly Asia’ and Philippines had ‘WOW! Philippines,’ the new campaign is called ‘It’s more fun in the Philippines‘. It may not have sounded great instantly, but I quickly began to like it as I saw more of the campaign’s visuals. It’s a very effective campaign in getting the youth of Philippines to play their part in getting creative with their own submissions and sharing them with their friends. It’s trendy, very current… and absolutely freakin’ perfect as a meme generator!

The brains behind this campaign surely knew people were going to have fun with the tagline and it’s many, many possible variations. Even though the Department of Tourism won’t appreciate the negative variations, being the Philippines, it just can’t be helped. As they say: “There is no such thing as bad publicity

So here are my creations:

Dog stretching Palawan more fun in Philippines (Above photo was taken on a bus ride from Puerto Princesa to El Nido)

Hide and seek Batad children It's more fun in Philippines(Photo was clicked while undertaking the arduous trek to Batad village in Banaue)

Angeles City street women more fun in Philippines(The above happened to me in Angeles City)

Pretending to be Roman Its more fun in the Philippines

Good friday cross its more fun in philippines meme(The above two photo photographs were from the Good Friday celebrations in Pampanga)

Cock ring dancing more fun in Philippines(These kids were having a ball in El Nido)

Coconut water It's more fun in the Philippines
I also considered "You'll get sick of drinking it in the Philippines" (Boku = coconut)

(This was taken on Seven Commandos beach)

Metallica disco It's more fun in Philippines
(If you don't get the Lars Ulrich reference, then you don't know much about Metallica's episode with Napster and copyright laws)

And finally…

NAIA sorry its more fun in PhilippinesUpdate (10/01/2012):

Dog on trike roof It's more fun in the Philippines
(Took this shot on my phone while leaving El Nido)

Update (17/01/2012): Got some more! πŸ™‚

Tarsiers Dobby It's More Fun in the Philippines
For those who don't know, that character is Dobby from the Harry Potter films

(The tarsiers are famous residents of Bohol)

Skinny dipping Its more fun in the Philippines
I'm glad that little naked boy came out blurred as he jumped from that coconut tree

(Again, another photo I clicked when I toured Bohol)

Chocolate Hills It's more fun in the Philippines

Witches broomstick It's more fun in the Philippines

(Both taken from Bohol’s most famous Chocolate Hills)


Now, if there are any sensitive Filipinos that land up on this page and thinks the above is a mockery of your country by an Indian — please don’t. I’m not insulting the Philippines at all. I’m sure Filipinos can do that way better than I can. In fact, here’s what I think about your country. Trust me, I would love to visit Philippines again! I just did this for fun, like the many who have turned this campaign into an internet meme.

As soon as this new slogan was announced, some Filipinos lambasted it saying it’s a rip-off of a Swiss tourism ad from 1951. Who cares! ‘It’s more fun in the Philippines‘ works better for a country that has a lot more to offer than the snow-capped nation of banks with illicit money. I just hope the campaign is well promoted and sees a return on its investment.

P.S: I’ll update this post with some more pics as and when I come up with new ones πŸ™‚ Oh, and if you want to create your own version using software such as Photoshop (what I used), download the Harabara Bold font from here, the slogan .eps file and you can refer to this website for some tips.

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  • Ryan Bayona


    I knew you would do it too! I was hunting for pics in your blog for me to use (read: please allow me to use the pics for this campaign)

    Mithun Divakaran Reply:

    Yeah sure, but leave credits intact, or if you intend to put them up on Facebook or your own blog, link back to the source post.

  • cbspazz


    MOAR please!

  • Pingback: Getting in on the "Fun"

  • JR


    Apparently, the tourism department hasn’t spent anything yet for launching the campaign, but already has caught the attention and reaction of the online world.

    And, I don’t think Swiss can post as much fun pictures as what Filipinos can offer. :-)…The bad images can just easily be turned into a positive photo, just by creating a very good tagline. πŸ™‚ And, I like what you just did. I laughed at your tag in NAIA1.

  • Cornelius


    I’m from the Philippines and I love your article. Thanks and keep it up. ^_^

    Mithun Divakaran Reply:

    Thanks Cornelius! πŸ™‚

  • pg from ph


    it’s fun reading your article πŸ˜‰

    Mithun Divakaran Reply:

    I had fun writing it! πŸ˜‰

  • Berniemack Arellano


    Well Mithun, its really “more fun in the Philippines.” Looks like its a sign that sometime soon, you’ll be back here! πŸ˜€

  • Noah Agatha


    hello! thank you for such funny, interesting and witty pics about my country. I appreciate it. I am sure that many Filipinos appreciate it too.

    Mithun Divakaran Reply:

    You’re welcome Noah πŸ™‚

  • Sherry Lou


    Thanks for writing and posting pictures of your amazing experience in El Nido. I’m Filipino but haven’t been north of Puerto Princesa. We’ll be going there Mid-May 2012, so your blog really helped us a lot in terms of what to expect in El Nido. Thank you for visiting the Philippines and for sharing your experience to the world!

    Mithun Divakaran Reply:

    Thank you for your kind words. I really want to come back to the Philippines! πŸ™‚

  • weve got more from the PH just visist us at this link http://www.facebook.com/thetruefilipino

  • Mon-mon


    Getting Nailed. I died laughing. hahaha

  • Meki


    I’m Pinoy and I thought this was sweet. Thanks for the article! Cheers! Come by soon!

  • david b


    Hi, I thoroughly enjoyed reading your blog.

    I especially liked your creative photos and take on “It’s more fun in the Philippines”. I am xx % Filipino and did not mind it at all – in fact, I found them humorous.

    I have added your blog on my favourite blogs list.

    I enjoy visiting different spots in the Philippines … so far, 30 tourist spots and 150 islands done, 6900 islands to go πŸ™‚

    Here is my Philippines Travel Blog – http://expattraveller.blogspot.com/

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