Date: 1 August, 2015
It was time for another Indiblogger meet in Bangalore! This time it was hosted by Flipkart, who was using the opportunity to introduce to bloggers their new Image Search functionality in their mobile app.
We then began with the usual blogger introductions and some laughs courtesy of Anoop Johnson from Indiblogger. I stood up to introduce myself and then answered when we were asked if we had posts that were more popular than what else we write about. It made people laugh when I told them how my post on how to roast chicken in a convection microwave is now my most popular post when everything I else I write about is my travels. And guess what, I won a Flipkart voucher worth Rs.1500 for my answer! 🙂
They began by presenting a video and then demoed the image search functionality by taking photo of a guy who was wearing a black t-shirt and then using the Flipkart mobile app to find similar t-shirts. It’s a nifty idea based on the concept of “Point -> Shoot -> Buy” and an obvious one based on our real world shopping experience (in today’s times). As of now, the tech is still early and Flipkart is currently focusing on fashion, some accessories and shoes.
We were then asked to try it ourselves.
After the demos, we were then given a chance to ask questions to the team at Flipkart behind the image search functionality. Very few stuck to image search-related questions and instead used this opportunity to ask about Flipkart’s recent announcement that they are going app-only! Judging by the tone of the bloggers, they didn’t seem to be be too happy about that move. Neither am I, but this was not the venue to discuss that. That said, there were some silly suggestions amidst some good ones. The Flipkart team assured us they are constantly working on adding improvements to the image search functionality.
After we formed into large teams, two members from each team had to use the Flipkart mobile app’s image search to take photos of clothes, shoes and accessories of bloggers all around and get as many matching products in Flipkart. It was a challenge, but my team managed around 22-24 matches (it was validated by Flipkart staff). But we lost to other teams that managed over 30.
And that was it. By 3pm, the bloggers slowly started to disperse. We said our goodbyes, and after I wished the team behind the image search functionality “all the best,” I left too. This was another successful, fun and engaging Indiblogger meet, so thanks to Flipkart and Hard Rock Cafe Bangalore for hosting it!
Now about Flipkart going app-only….
Just kidding! 😉