Last week, the Philippines Department of Tourism unveiled its latest campaign. While we have ‘Incredible India!,’ Malaysia has ‘Truly Asia’ and Philippines had ‘WOW! Philippines,’ the new campaign is called ‘It’s more fun in the Philippines‘. It may not have sounded great instantly, but I quickly began to like it as I saw more of the campaign’s visuals. It’s a very effective campaign in getting the youth of Philippines to play their part in getting creative with their own submissions and sharing them with their friends. It’s trendy, very current… and absolutely freakin’ perfect as a meme generator!
The brains behind this campaign surely knew people were going to have fun with the tagline and it’s many, many possible variations. Even though the Department of Tourism won’t appreciate the negative variations, being the Philippines, it just can’t be helped. As they say: “There is no such thing as bad publicity”
Now, if there are any sensitive Filipinos that land up on this page and thinks the above is a mockery of your country by an Indian — please don’t. I’m not insulting the Philippines at all. I’m sure Filipinos can do that way better than I can. In fact, here’s what I think about your country. Trust me, I would love to visit Philippines again! I just did this for fun, like the many who have turned this campaign into an internet meme.
As soon as this new slogan was announced, some Filipinos lambasted it saying it’s a rip-off of a Swiss tourism ad from 1951. Who cares! ‘It’s more fun in the Philippines‘ works better for a country that has a lot more to offer than the snow-capped nation of banks with illicit money. I just hope the campaign is well promoted and sees a return on its investment.
P.S: I’ll update this post with some more pics as and when I come up with new ones 🙂 Oh, and if you want to create your own version using software such as Photoshop (what I used), download the Harabara Bold font from here, the slogan .eps file and you can refer to this website for some tips.
After a depressing yesterday, I got up knowing there was little I could do today. With my right hand slightly injured, enjoying the rides at Universal Studios Sentosa was ruled out. I couldn’t go to Marina Bay Sands either because I needed my 70-200mm lens, which I had to give for repair.
After freshening up, I sat at the dining table to have a cup of coffee. I picked up a newspaper and decided to actually read about what goes on in this tiny city state. I couldn’t help but notice the real estate property ads, not because of how good the properties looked, but mainly because just about every condominium advertised cost over a million dollars! And I thought to myself: “How on earth do the locals even afford to buy property here?”
Surely not everybody lives in the posh condos being advertised. That’s when I decided on what to do today – take the bus and see inner Singapore. Now, I didn’t know where exactly to go, but today I didn’t have anything else planned until I got the call from John 3:16 to come pick up my lens from their store.
I laid open my map of Singapore and just pointed to the centre of the island. My finger landed on some area called Bukit Timah. So Bukit Timah it was. Off to the nearest bus stop I went (the MRT doesn’t cover every nook and cranny of Singapore, thus the decision to ride the bus)
I didn’t really know where to get down, so when I saw a sign pointing to Bukit Timah Shopping Center, I got down at the next stop.
Just then my friend Aimee called, saying she might be coming to Orchard Road and that we could meet in the evening. But since I still had a few more hours to kill, I wondered how to spend it.
The bus drove around and as it neared Orchard road, it passed by the Singapore Botanical Gardens. In a split second, I decided to get down at the very next bus stop.
But this exit didn’t have a bus stop anywhere nearby, so I hailed a taxi and made it to ION Orchard mall.
After checking out a few stores, we stepped out on to Orchard Road. I promised Aimee I would make her look good this time, as neither of us were happy with the photos I took of her in Manila.
Given how the day began, I quite liked how it eventually ended. I’m glad I visited the Singapore Botanic Gardens, it was actually quite nice! I hadn’t done much macro photography since my visit to the 2010 Lal Bagh Botanical Garden Flower Show and I liked how most of my photographs turned out today. It would have been nice if I had my 70-200mm lens but I wasn’t going to get it until tomorrow.
I felt better knowing, despite my injury, I wasn’t going to leave Singapore without some great photos. I wasn’t going to give up. Tomorrow, I visit the Marina Bay Sands Casino – my first time gambling!
After a tiring Saturday, we had an extremely relaxing sleep (despite Anand’s heavy snoring — which he denies! ;)). Feeling much better, we packed up and checked out of our room.
We settled our bill, which including yesterday’s food and room tariff, came to Rs. 1080 ($20/€15). Tipped our receptionist/attendant/waiter for all his help, despite his handicap.
Despite the fact we couldn’t go in, standing at gates, we didn’t feel like moving… at all. There was a cool breeze just flowing through and you could hear the distinct sound it made! It was like a ‘natural’ air-conditioning experience — the breeze was really relaxing.
Just then, Ramesh noticed something about a second padlock on the gates…
Ramesh was trying the whole ‘levitating’ shot sequence, so we all got in on it.
There was ample parking space for our car, we then walked to the ticket counter.
As soon as we all got out into the light, I went to the restrooms and freshened up. Then we had some ice cream and cool drinks to quench our thirsts.
It was past 2pm and time for lunch, but we were keen to dine at a dhaba on the way. So we drove towards the town of Anantapur and decided to stop at any good dhaba we would come across on the way.
We assumed Anantapur being a fairly big town, we would find a decent restaurant on this stretch of road, but post 3pm hardly anything that looked decent was open. Plus it was a Sunday.
We kept driving hoping to find a dhaba on the way, but there hardly any! After yesterday night’s eating and drinking, we decided to give our stomachs a break and didn’t have breakfast at the hotel since all they had were puris — and we knew it was going to be made of maida, just like their chapathis! So all we had was tea, lots of it!
Looking at the landscape in this part of India and the quality of the roads built by NHAI, I realized how easy it is to build such highways in such geography. Unlike Kerala’s hilly and rich green landscapes, the land here is mostly flat and uninhabited, making land acquisition easy. Something which is very tough in Kerala given its natural beauty and of course, stupid politics.
That said, I wondered why on earth NHAI couldn’t build a 6 lane (3 on either side) when they had the chance to. Why isn’t every infrastructure project thought about for the long term? Just because there isn’t anything built on either side and the vehicle volumes are presently low, doesn’t mean it will stay that way for the next decade! Grrr, irritates me when the government does this!
As we neared Chikbalapur, finding dhabas became easy and we stopped at one to our left.
This weekend drive to Gandikota and Belum Caves is easily one of the top weekend drives I have ever been on. We left Saturday morning, reached Gandikota, saw the stunning vistas, had a blast at night with just each other for company. Woke up at a reasonable time today and saw all the above. Had we managed to see Madhavaraya temple yesterday itself, we could have finished Belum Caves by 1pm and been back in Bangalore by sunset.
Mind you, both places aren’t for everyone. The drive maybe easy, but the stay at the APTDC Gandikota Hotel isn’t going to get any better until tourist numbers go up. Also, climbing the rocks to take the kind of photos we took yesterday isn’t that easy for everyone, especially older citizens. Belum Caves is also quite challenging as some sections are suffocating due to the lack of oxygen.
But if you read all that and though “meh, I’ve done greater things!” then the weekend road trip to Gandikota and Belum Caves comes high recommended!