SNSD kicked off 2013 in K-pop with quite a comeback. But many other acts too have decided to make this January an action-packed release calendar. With comebacks by rookies and some familiar names, here I highlight the three that really caught my attention this month.
Nine Muses – “Dolls”
A girl group who debuted in 2010 and was marketed as a “model” group by their label. They put together a nine-member group (*gee, I wonder why 9*), all of whom were really tall and looked really good! Sadly, like many other rookie groups from the smaller companies, their debut single sucked, and was soon forgotten.
Member shake-ups later, the group saw a resurgence thanks to songs produced by Sweetune (my favourite K-pop producers). Beginning in 2011 with “Figaro,” “News” and “One Way Ticket” — all of which were funky good! So when news broke the now back-to-nine member girl group was making a comeback in 2013 with another Sweetune track, it piqued my interest!
“Dolls” is a song that has all the hallmarks of a Sweetune production. Thumping disco-inspired beats, guitar hooks and the song structure where the chorus after the bridge goes up a notch vocally. But as much as it is a decent song, I can’t help but wonder if Sweetune are now running out of ideas when it comes to new music. They are the producers behind all the big hits by KARA and Infinite. Which means, a lot more music companies are approaching Sweetune hoping to replicate their success.
SPICA and Boyfriend have both worked with Sweetune on their recent comebacks, and because of that, the songs are starting to feel way too familiar. “Dolls” could have easily been sung by SPICA, leaving Nine Muses with no real identity or unique “concept” of their own.
That said, “Dolls” is still a very-listenable track and I can’t help but visualize the dance the girls do during the chorus even when I’m not watching the music video. It’s a very simple move that totally works for the song whereas the rest of the choreography is just plain.
Nine Muses have another hit on their hands to help expand their growing fanbase, but given they are still at an early stage of their career, it would be nice if the girls carved a niche out for themselves — image-wise or music-wise. – 3 out of 5
DMTN – “Safety Zone”
The boyband formerly known as Dalmatian was just another rookie group I couldn’t take seriously at debut. Why? Because they were called Dalmatian! And corny-enough, they wore spotted-white jackets and sang silly songs. But their first album, had a few album tracks I liked and by then I realized this was yet another burgeoning group trapped under a concept ill-conceived by their management.
Last year, they broke free. Member changes followed and from a six-member group they were down to five. Fortunately proper English-speakers made it into the group and Dalmatian made a very strong comeback with “E.R.”. With a much more mature image – both musically and physically – Dalmatian really won me over. And now, the transformation is complete. Dalmatian is no more; DMTN is in!
“Desire, Motivation, Timing, Now,” according to Korean-American member Daniel, is what the group’s name stands for. Whatever. All I care about is how good their new music is.
“Safety Zone” is another song produced by Duble Sidekick, the same production team behind “E.R.”. The song is a mid-tempo piano-tinged track that, fortunately in DMTN’s favour, doesn’t sound like any other song from a boyband currently promoting. It’s a heartfelt song about a man who wishes the girl he loves would stay near him so he can protect her from all harm — thus the man being the “safety zone”. The MV sees Daniel getting beat up when she doesn’t oblige. Or at least that’s what I understood 😛
The instrumentation and the guitar-wailing in this song could have very well made this song a power ballad had it not been for the thumping beats. It’s still a very good song that I had on replay over and over. And because the music video didn’t feature any choreographed dancing, I enjoyed the song even without feeling the need watch the MV. Something I couldn’t do really do with songs like SNSD’s “I Got a Boy”.
So in other words, another great comeback from DMTN who seem to be on the right track in carving out a niche for themselves. That said, did that guy really have to sing “I’m in a SAF-tey zone, I’m in a SAF-tey zone…“? 🙂 – 3.5 out of 5
Crayon Pop
This might not sound like much like of a review, but ever since I stumbled upon rookie group Crayon Pop last month, I can’t help but not write about these girls!
The video that made me fall in love with Crayon Pop was this:
“Dancing Queen” isn’t their first single. “Saturday Night” and “Bing Bing” preceded it, but Crayon Pop are back promoting “Bing Bing” and have managed to secure appearances on some of the music programs.
It’s been a struggle for them really. Coming from a small agency – Chrome Entertainment – they don’t have the resources (read: money) to produce expensive music videos or even get TV show appearances.
Which is a damn shame! Because if you want something different and fun in this formulaic world of Korean pop, Crayon Pop is your answer! It was love at first sight when I watched the many versions of “Dancing Queen” the girls performed on the busy streets of Seoul; in the hopes passerby would record them, upload the videos online and achieve viral success. It’s a clever marketing strategy when the mainstream options are harder to crack in today’s cut-throat K-pop market.
I love the unique style the girls have going for them. Cute, funky songs with a retro-vibe, equally matched by fun choreography. I mean, check out the Korean LMFAO and aerobics-like dance moves in the “Saturday Night” MV!
I love the sense of humour Crayon Pop’s image has. From their wacky concepts, trainer outfits, to their dances — they just make you smile while watching them perform! It’s so refreshing to see these girls do their adorable dances. Sure there’s a lot of English that needs improving but I see a bright future for Crayon Pop — if not in Korea, surely in Japan! It’s a market prime for their brand of zany humour. Makes sense to focus on Japan, which is also where “Bing Bing” was filmed:
Their choreography being what it is, it’s no surprise more and more dance covers are being uploaded on to YouTube. I’d say, go for it! Whatever helps Crayon Pop get more attention. For now, “Dancing Queen” remains my favourite Crayon Pop single to date and it will be interesting to see how the girl’s concept evolves as the years go by.
“Dancing Queen” – 4 out of 5
“Saturday Night” – 2.5 out of 5
“Bing Bing” – 3 out of 5
Support Crayon Pop and check out their videos on their official YouTube channel. There have uploaded so many!
