f(x) are a group that only won me over last year with their summer releases “Pinnochio (Danger)” and “Hot Summer“. Their brand of electro-pop mixed in with acute girlyness and signature dance choreography made me watch their performances week after week no matter how old it got. But in SM’s world, f(x) are the girl group equivalent to boy band SHINee. Neither are considered superstar groups like SNSD or SuJu, despite racking up enough hits and a fair number of wins on music programs to earn that status.

Maybe its public perception, or lack of success in Japan – or maybe it’s because they debuted only a few years ago. Whatever it is, you can’t help but pay attention whenever a group like f(x) now makes a comeback.

Continue reading “f(x) – ‘Electric Shock’ album review: Officially in the big league(?)” »