Tag: <span>jifi</span>

This past Sunday (23rd March), I attended my third IndiBlogger Meet in Bangalore. Only this time, this was the first IndiBlogger meet to be simultaneously held in Mumbai and Delhi as well. What was the special occasion? Kotak Mahindra Bank was using this simulcast meet to launch Jifi, a new social banking service. A first of its kind if you may — but more on Jifi later.

The IndiBlogger meet in Bangalore was held at The Biere Club, on Vittal Mallya Road.

Biere Club Bangalore — The pub is famous for being the first joint in Bangalore to sell home-brewed beer, setting the trend for many others to follow in the city

Indiblogger meet Jifi Bangalore — Like all IndiBlogger meets, we could tweet about it and they would display our tweets on screens

Biere Club IndiBlogger meet Bangalore — Activities began even before the meet officially began, with the first task being a contest to judge the best #OscarSelfie (go look it up)

Biere Club Bangalore Indiblogger meet — The turn out was great

Prateek Indiblogger Bangalore meet — Prateek was our MC and he got the Bangalore crowd pumped with a chant-y Rammstein song

Mumbai Indiblogger meet — Our ‘usual’ MC, Anoop, was handling the Mumbai meet — which was being broadcast live

Then we had a surprise guest, who was brought in by Kotak Mahindra Bank to debut Jifi. Who was it? A celebrity? A popular actor? Well, they asked us to guess and the only clue we were given was that he was a “nerd”.

I immediately guessed Chetan Bhagat! Seemed like the only obvious choice to endorse a bank.

And lo and behold…

Chetan Bhagat Indiblogger meet — The writer himself!

Chetan Bhagat then began talking about how the times have changed and how banking should too. This was segued into the video introduction of Jifi. (You can view the promos here)

Chetan Bhagat Indiblogger meet Mumbai — After a bunch of videos highlighted the salient features of Jifi, Chetan called on an executive from Kotak Mahindra Bank to talk more about Jifi and take questions from the Mumbai audience and from Twitter

Jifi Indiblogger meet Bangalore — Then it was back to Bangalore where another Kotak Mahindra exec would take questions from the audience right here

Buffet at Biere Club Bangalore — Once the Q & A was over, it was time for a sumptuous buffet lunch!

Overall the IndiBlogger meet was well-organized, the food served was great, drinks were on the house and a great time was had — all thanks to the fine folks at Kotak Mahindra Bank who hosted the event! Continue reading “Introducing Jifi at IndiBlogger Meet, hosted by Kotak Mahindra Bank” »